About
Helping Businesses Grow
In a global economy where efficiency can determine the difference between stagnation and growth, businesses need more than access to suppliers — they need the right strategy, systems, and expertise.
We help African businesses build efficient and reliable supply chains by combining market knowledge, strategic sourcing, supplier relationships, and hands-on operational experience.
With nearly two decades of exposure to international markets and years of direct experience working with manufacturers and businesses across China and Africa, we understand the challenges businesses face when sourcing, importing, and scaling.
Our goal is simple: to give African businesses the knowledge, network, and operational support they need to access global production capabilities, reduce unnecessary costs, improve efficiency, and build businesses that can scale sustainably.
We don't see ourselves simply as a sourcing company. We see ourselves as a strategic partner helping businesses move from opportunity to execution.
Who Chimi Is
The Experience Behind the Vision
Chimi's perspective has been shaped by experience across different countries, markets, and business environments.
Having lived and operated across four countries on two continents, he has developed a practical understanding of how businesses create value in different markets and how international supply chains operate.
His experience has been built through direct relationships with more than a dozen Chinese factories and collaboration with numerous African businesses. Working closely with manufacturers has provided firsthand insight into production, sourcing, quality control, negotiation, logistics, and the operational challenges businesses face when working across borders.
This experience has shaped a practical approach to supply chain management: understanding how each part of the process works, identifying where value is lost, and building systems that allow businesses to operate more efficiently.
Today, that experience forms the foundation of our approach — helping African entrepreneurs connect with reliable production capabilities while building stronger and more efficient businesses.
Our Values
The Principles That Guide Us
Transparency
We believe transparency is essential to successful sourcing and international business. Our clients deserve to understand how their projects work, what they are paying for, and what to expect at every stage of the process. We aim to make complex sourcing and supply chain processes clear and understandable.
Trust
Trust is at the foundation of every long-term partnership. We understand that our decisions can directly affect our clients' investments, operations, and profitability. That's why we prioritize integrity, accountability, and reliable execution in everything we do.
Empowering Business Growth
Our role goes beyond solving individual sourcing needs. We help businesses identify opportunities, improve their supply chains, reduce operational friction, and create systems that support sustainable growth. By making international production and sourcing more accessible, we give entrepreneurs the tools and connections they need to turn ideas into scalable businesses.
Putting Customers First
Every project starts with understanding the client's objectives. We focus on practical solutions that address real business needs rather than applying a one-size-fits-all approach. Our success is measured by the value we create for the businesses we work with.
Why Us
What Makes Us Different
We believe that long-term business growth begins with control over the supply chain.
For many African businesses, sourcing is still treated as a simple process of finding a supplier and placing an order. We take a broader approach.
We help businesses understand and design the entire production ecosystem — from identifying the right manufacturer and negotiating production terms to quality control, logistics, and final delivery.
Our objective is not simply to help businesses buy products from abroad. It is to help entrepreneurs build stronger businesses around reliable production systems.
By connecting African businesses with global manufacturing capabilities and providing the strategic oversight needed to manage those relationships, we help create opportunities for entrepreneurs to move beyond simply importing products toward developing, producing, and scaling their own businesses.
We bring together market knowledge, supplier networks, sourcing expertise, and operational experience to help African businesses compete in an increasingly global economy.
Our vision is to contribute to an Africa where more businesses don't simply consume what the world produces — they build, manufacture, innovate, and create value for the world.
The team behind Chimi is the AfriLink Team.
Visit AfriLink's website